The Standing Glutes ROM belongs to a category of its own: it is not a traditional glute machine, it is not a vertical kickback, and it is not just a more aesthetic variation of a cable exercise. It is the first machine that truly brings glute training into its most natural biomechanical condition: the standing position.
Traditional machines compress the pelvis, alter the hip angle or lock the user into a movement plane that does not respect the real function of the glutes. In most cases, users work in a shortened range, in a reduced kinetic chain, with a pattern that feels artificial compared to how the glutes actually activate when walking, climbing stairs or pushing off the ground.
The Standing Glutes eliminates all of this. The person moves the way they are supposed to move: standing, with a stable support, a guided but free movement plane, and a trajectory that respects the natural femoral rotation and posterior push of the foot. The sensation is immediate: the glute switches on instantly, without lumbar discomfort and without the typical dominance of the lower back or quadriceps.
For the club, this instantaneous sensory feedback is a powerful commercial lever. The Standing Glutes creates a real product differential: while every other gym relies on the same standard glute machines, the club can offer an experience that no competitor can replicate, because this is not a cosmetic variation but a radical biomechanical upgrade.
The Standing Glutes becomes a selling point during the tour, a symbol of technical positioning and a concrete demonstration that the club invests in genuinely innovative equipment.
Training the glutes while standing completely transforms the experience. Most machines require the user to brace against a support, with the pelvis locked and a pushing action that, although effective, does not reflect the real functional role of the glutes. The Standing Glutes, by contrast, uses the standing position to recreate a pattern the customer immediately recognises as natural, athletic and purposeful.
This has a profound psychological impact: the user feels more capable, more stable and more “strong”, even if it is their very first attempt. The movement becomes intuitive, instantly rewarding, technically clean without endless explanations. Every trainer knows how dramatically this influences results and user satisfaction.
Commercially, a natural gesture that is instantly perceived as effective increases retention and reduces the time trainers spend correcting faulty technique. The club saves operational time and raises the perceived quality of the strength area.
Another often overlooked advantage is that the standing position turns the SP300 into a bridge between aesthetics and performance. A woman perceives it as a toning machine, while a coach sees it as a tool for pelvic stability, running mechanics, sprinting, walking efficiency and posture. This dual identity expands the user base, increases machine utilisation and multiplies commercial yield.
A machine that trains the glutes according to their true motor function becomes a premium machine by nature. Not because someone says so, but because the user feels it. And what feels good is what people renew.
The Standing Glutes may be the most technical and at the same time the most intuitive glute machine ever designed. The ability to adjust the pushing lever, the movement axis and the degree of femoral external rotation allows a level of control impossible with a traditional glute machine or a cable kickback.
For the trainer this means something extraordinary: the chance to personalise the exercise based on mobility, level, aesthetic goals and postural needs, without improvising dozens of unstable or inconsistent variations. A machine that allows you to change the working angle means fewer errors, fewer compensations, fewer wasted repetitions and a much higher technical quality.
This directly cuts supervision time. In a real gym, especially during peak hours, this has tremendous impact: if a machine allows someone to train well on their own, the trainer is free to assist other clients, increasing service value without increasing staff.
The Standing Glutes also reduces costs linked to poor execution, which often leads to lower back discomfort or unnecessary overloads. A machine that protects the user and guides a healthy biomechanical pattern reduces the frequency of complaints, issues and requests for help. Technical stability is money saved—and value added.
The Standing Glutes is the machine that elevates any glute circuit from “good” to “professional”. It is the only one in the group capable of training in a standing position, isolating the gluteus medius and maximus through a movement that is powerful yet controlled. This makes it ideal for pre-activation in glute formats, as a central tool in toning programs and as a finishing machine in shaping or lateral-profile work.
For female users, perception is crucial. A machine that makes the glute “switch on” immediately, without back discomfort, builds trust, gratification and a sense of self-efficacy. That is what brings clients back, and what makes them speak positively about the club.
The Standing Glutes becomes the core of the glute corner. Combined with hip thrust, glute bridges, advanced abductors and hamstring machines, it creates a complete, coherent, scientific aesthetic pathway.
Commercially, it allows the club to build high-value offerings: “Perfect Glutes” packages, 8-12 week transformation programs, PT clinics, signature formats that become part of the club’s identity. A machine like this not only improves training; it improves the sellability of the entire female area.
The Standing Glutes is a machine that creates real, measurable value. An entrepreneur who chooses this machine places in their strength area a piece of equipment that immediately differentiates the club: no other glute machine offers the same blend of natural movement, stability and biomechanical precision in a standing position. This generates a competitive advantage across three essential dimensions of modern fitness business.
The first dimension is positioning. The Standing Glutes has a technical design that speaks for itself: the natural movement, the quality of the trajectory, the immediate glute activation and the total absence of lumbar stress communicate a level of engineering and refinement that users perceive instantly. During a sales tour, a single repetition is enough for a potential client to understand that the club has not chosen standard equipment but a tool designed to deliver real results. The machine becomes a signature element, a mark of technical identity.
The second dimension is retention. Machines that provide instant muscular feedback are the ones users return to spontaneously. It is a simple but powerful principle: what feels good, is repeated. The Standing Glutes guarantees exactly that. A woman who feels the glutes working immediately, without discomfort or uncertainty, will return to that machine week after week. The Standing Glutes creates habit, and habit creates loyalty. In a sector where retention determines revenue, this is a concrete financial advantage.
The third dimension is monetisation. The Standing Glutes is not a generic piece of equipment but a commercial engine: it enables premium glute packages, female-focused programs, signature formats, seasonal challenges, PT exclusives and boutique protocols with high value. Thanks to its technical versatility, these offerings become credible, attractive and repeatable. Users achieve faster results, trainers have a professional tool to structure methodical progressions and the club gains additional recurring revenue streams.
In essence, the Standing Glutes allows the club to stand out instantly, to retain more effectively and to sell more strategically. It influences positioning, customer experience and ROI. A machine like this does not merely complete a training area: it reshapes how the entire club is perceived.
