The Gluteus Press ROM was created to solve a structural limitation shared by most glute machines on the market. Traditional designs force the user into a movement that is only partially physiological, with a fixed trajectory, a pelvis that tends to tilt backward, and a push that often shifts toward the quadriceps or lower back instead of the gluteus maximus. The Gluteus Press overturns this logic entirely.
The relationship between the platform and the moving lever is engineered to maintain a stable hip angle and to ensure that the push follows the natural line of action of the glute, rather than a mechanical imitation of it. The result is a full, immediate, powerful contraction that the user feels from the very first centimeter.
For the club, this means offering an experience unlike any vertical or horizontal glute machine in competing gyms. A machine that delivers the “right” glute sensation on the very first try becomes a massive commercial asset: it convinces prospects during the tour, elevates the technical perception of the strength area, and increases the likelihood that a client will choose that club over another.
The Gluteus Press is not just another glute machine; it is an identity piece. It brings advanced biomechanics, instant muscular feedback and a superior perception of quality. And in the glute segment—currently the strongest commercial driver for the female market—mastering the details is exactly what generates more memberships, better retention and more sales of dedicated programs.
Most glute machines operate with a single, fixed ROM that is identical for every user. This is a major limitation, because people differ widely in mobility, sensitivity and goals.
The Gluteus Press introduces a more advanced approach: the ROM can be adjusted at the beginning of the movement, at the end of the movement, or on both ends to create a central active range. This opens up possibilities no traditional glute machine can provide.
A wide ROM allows deep stretch and powerful extension, ideal for advanced aesthetic programs. A shortened ROM protects users with lower-back sensitivity or tight hip flexors. A central ROM creates a highly controlled, didactic gesture that is perfect for beginners, postpartum women, older adults or clients who need to learn how to feel the glute rather than just push a load.
Each ROM setting corresponds to a different protocol, and each protocol becomes a sellable product: premium glute formats, reconditioning programs, corrective PT sessions, solutions for runners or clients with weak gluteus maximus activation.
A single machine that can generate multiple services makes the strength area richer, the offer more professional and the ROI dramatically higher compared to standard glute equipment.
Many glute machines require constant corrections: the pelvis rotates, the spine arches, the quadriceps take over, and the movement becomes messy. The trainer must intervene repeatedly, explain again, adjust positions and redirect the user.
The Gluteus Press is designed to avoid all of this. The posture is self-stabilizing: the back stays steady, the hip remains aligned and the trajectory naturally guides the push toward the glute. The user does not need to “figure out the movement”; they simply push.
For the business, this translates into two significant advantages.
First, the trainer wastes far less time. During peak hours this is invaluable: a machine that works well on its own allows staff to manage more people without compromising service quality.
Second, the number of execution errors and negative feedback decreases. When a machine prevents compensations and unnecessary overloads, the number of requests for help drops, discomfort decreases and the training experience becomes smoother.
A machine that makes everything simple and intuitive inherently lowers operational costs and increases perceived value without adding expenses. It is a form of efficiency that many clubs overlook, yet it directly affects quality, time management and overall user satisfaction.
The glute market is one of the main revenue drivers in today’s fitness industry. The issue is that many glute machines fail to create immediate sensations, making it harder to sell targeted programs.
The Gluteus Press, however, delivers a full contraction on the very first repetition. The psychological impact is enormous: the client instantly feels that the machine works, that it is different, that it makes sense. This sensation is exactly what makes a format sellable.
Trainers then gain access to a machine that allows clear, measurable, personalized progressions. Short ROM → medium ROM → full ROM. Different angles. Deeper pushes. Longer levers. It is pure methodology, ideal for 8–12 week glute programs, signature PT formats, premium lower-body pathways, seasonal challenges, women-40+ toning plans and reconditioning sessions.
The more technical variations a machine provides, the more formats the club can create.
The more formats available, the more the club earns.
The Gluteus Press is one of the rare pieces of equipment that does not simply “add to” the gym floor—it becomes a continuous monetization engine.
In the premium segment—especially within the female market—glute machines are a true calling card. A client understands instantly whether a club has chosen generic equipment or truly specialized tools.
The Gluteus Press looks and feels different from anything the average user has seen in a gym. Its trajectory, its platform, its lever system and the posture in which the user pushes all communicate engineering, refinement and science.
This difference becomes a powerful narrative tool during the tour. The club can explain why the machine exists, how it works, why the movement is upright, why the glute isolation is so immediate and why competitors cannot offer anything similar.
This produces a dual effect: the club appears more modern, more technical and more specialized, while the client perceives that the environment is guided by a method rather than a random selection of equipment.
Boutique studios and premium clubs survive on perception and identity. The Gluteus Press is one of the strongest tools available to build an image of care, competence and superior quality.
It is not just a machine that performs well—it tells the client exactly why that club is different from the rest. And in the premium market, that is ultimately what matters most.
