The Gluteus Kick ROM belongs to an entirely new category. It isn’t the typical glute machine that forces the user into a rigid, unnatural pattern. And it’s not a standing cable kickback that requires balance, coordination, and endless adjustments just to feel the glutes working.
The SP320 frees the movement. It allows users to work in an upright position — the most biomechanically natural posture for activating the gluteus maximus — and it guides the push along a trajectory that respects the natural angle of the hip. The hand support stabilizes the pelvis without compressing it, the long lever makes the glute engage immediately, and the adjustable ROM eliminates both lumbar hyperextension and the “dead zones” of the movement.
The result is a full, intense, immediate contraction that even those who “never feel their glutes” can perceive right away.
For the club, this immediate sensory feedback carries enormous commercial value: users instantly understand that the machine works, that it feels different from anything they have tried elsewhere, and that glute training can finally be clear, effective, and free of discomfort.
A machine like this becomes a symbol of technical expertise, research, and attention to detail. And in the female market — currently the most profitable segment in the industry — a machine that delivers results from the very first repetition isn’t an accessory: it’s a strategic asset.
No audience is more sensitive to the perception that their training is “working” than women. If a woman feels her glutes working correctly — without low-back discomfort, without technical confusion, and without the feeling of performing awkward exercises — she comes back.
The Gluteus Kick targets precisely this psychological factor: it creates correct, natural sensations from the very first repetition.
The movement feels natural, intuitive, and satisfying.
There is no need to endlessly explain posture, no need for constant corrections, no lumbar overload, no awkward or exposed positions.
The user immediately feels capable, effective, and strong. And whatever feels good gets repeated.
Retention is born from this simple association between the machine and the perception of progress. When results are felt in a central aesthetic area such as the glutes, women stay longer, buy additional programs, book PT sessions, join glute-focused formats, and speak positively about the club.
The Gluteus Kick builds loyalty because it transforms the female experience from “complicated and frustrating” to “clear, effective, and rewarding.”
It is a powerful economic lever disguised as an isotonic machine.
Traditional kickbacks — whether performed on cable stations or low-cost machines — are notorious for compensations. Users hyperextend the lower back, rotate the pelvis, lose femoral alignment, and end up loading the lumbar area more than the glutes. Trainers are forced to intervene repeatedly.
The Gluteus Kick eliminates this issue completely.
The hand support stabilizes the torso and lumbar region.
The upright position keeps the spine neutral.
The long lever shifts the workload onto the glute instead of the lower back.
The adjustable ROM prevents users from pushing too far back and falling into hyperextension.
The guided sagittal trajectory prevents deviations and dangerous rotations.
A machine that inherently prevents compensations drastically reduces the likelihood of lumbar discomfort and micro-traumas — two of the most common sources of negative feedback in general-purpose gyms.
Fewer issues mean fewer requests for assistance, fewer complaints, and less trainer intervention.
From a business standpoint, this is gold: a safe machine is a machine that works autonomously and does not expose the club to injury risks or dissatisfaction. Safety isn’t a technical detail; it is a silent form of brand protection.
Glute pre-activation is one of the strongest selling points in female programs and PT protocols. The problem is that many machines fail to activate the glute cleanly: quadriceps take over, lumbar muscles compensate, and accessory muscles “steal” the movement.
The Gluteus Kick, thanks to its long lever and natural backward push, isolates the gluteus maximus with impressive ease.
Three or four repetitions are enough to “switch on” the glute, sharpen proprioception, and prepare the entire posterior chain for multi-joint exercises.
This is a technical pre-activation, not a symbolic one. After the Gluteus Kick, the user perceives a clearer, stronger push in squats, lunges, step-ups, and hip thrusts. Trainers know that when the glutes activate well beforehand, the subsequent movement becomes more stable, more powerful, and safer.
Commercially, a machine that improves the execution of all other lower-body exercises is a multiplier of value: it allows the club to build premium routines, advanced glute protocols, high-perception small-group formats, and signature programs.
The Gluteus Kick is not just a machine: it is the correct starting point for any glute session.
The Gluteus Kick is far more than a kickback.
By positioning oneself laterally to the machine, the SP320 becomes a highly effective tool for activating the gluteus medius — the muscle responsible for the lateral shape of the hips, pelvic stability, and lower-limb balance.
The transition is natural; the movement remains stable, safe, and guided, but the muscular target changes completely.
A machine that trains both the gluteus maximus (rear push) and the gluteus medius (standing abduction) multiplies its function: two exercises, two muscle curves, two distinct stimuli — all in one piece of equipment.
For the club, this creates three immediate advantages:
1. Higher actual usage.
A versatile machine is used more often, by more people, in more contexts.
2. More sellable programs.
Gluteus maximus = aesthetics.
Gluteus medius = posture, stability, hip contour, prevention.
Two different markets with one investment.
3. Greater perceived value.
A machine that “does more” in a scientifically coherent way communicates technical expertise, thoughtful equipment selection, and real attention to female needs.
The Gluteus Kick becomes a complete glute-training hub, not just an improved kickback.
