The Rowing stands apart from any traditional rowing machine because it is not simply a horizontal pulling device, but a true advanced biomechanical platform designed for clubs that want to differentiate themselves clearly and decisively. Unlike conventional fitness machines, the Rowing integrates independent arms, multiple grips (rotating inner handle + fixed wide handle), and a chest support that guides posture, eliminates compensations and protects the spine. This makes the movement extremely natural and safe, improving the training experience even for less technical users.
Standard strength equipment offers only a single fixed trajectory and one grip, while the Rowing enables multi-angle work: unilateral, bilateral, alternating, wide-grip, fat-grip, and even pulley-style variations thanks to the dual footrests. This versatility makes the machine far more complete than typical isotonic machines for back training. The competitive advantage is clear: the Rowing provides more muscular stimulation, more comfort, more personalization, and a more physiological movement pattern—becoming a strategic asset for any club focused on quality.
The Rowing generates greater economic impact because it consolidates the work of multiple horizontal-pull gym machines into a single unit. Traditional rowing machines offer just one exercise; the Rowing, thanks to its independent arms and multiple grip options, allows over 7 technical variations (bilateral, unilateral, alternating, wide grip, fat grip, pulley-style, pronated or neutral grip), covering the workload of several different fitness machines.
For the club, this means fewer machines to purchase, less floor space used, and a stronger premium perception of the strength area. Additionally, the chest support and guided posture reduce the need for constant staff assistance, improving operational efficiency. The Rowing appeals to a broader audience because it is intuitive, safe, and comfortable—even for users with stiffness, mobility restrictions, or low training experience. More satisfied users = more membership renewals and stronger retention.
Finally, the Rowing is ideal for PT studios and value-added small group sessions: personal trainers can use it to build advanced unilateral, corrective, postural or performance programs, selling premium services that increase ROI compared to classic isotonic machines.
The Rowing was designed from the beginning to be an inclusive, accessible isotonic machine suitable for all levels. The chest support ensures a stable posture and protects the lower back, preventing the compensations typical of traditional rowing machines that often overload the lumbar area. The rotating handles also allow every user to find their most natural grip, respecting individual mobility of shoulders, elbows, and wrists.
Thanks to its independent arms, the Rowing allows a natural movement even in the presence of asymmetries, scapular stiffness or postural instability. The user is not forced into a rigid path—one of the biggest limitations of many traditional gym machines—but can follow their own physiology, reducing joint stress. This makes the Rowing ideal for beginners, seniors, women, post-injury users, prevention programs and even those with cervical or scapular discomfort.
For a modern club, owning such an accessible machine means expanding the potential user base, improving the onboarding experience and increasing the likelihood that new members remain active over time. An inclusive machine is a machine that drives long-term retention.
The Rowing is a true coaching tool: independent arms, rotating inner handle, wide external grip, full unilateral capacity and pulley-style variations thanks to dual footrests. This configuration allows personal trainers to design highly advanced programs targeting scapular mechanics, lats, rhomboids, mid- and lower-trapezius, and posterior deltoids—changing angles and pull vectors with a single piece of equipment.
This makes the machine perfect for:
– postural and corrective programs
– anti-dominance work (right vs. left)
– scapular stabilization
– post-injury reconditioning
– aesthetic “back shaping”
– athletic and performance conditioning
Additionally, the Rowing allows PTs to build technical and personalized sessions without constantly moving the client between different machines. The result is a premium service with higher perceived value, time savings and greater efficiency. This versatility positions the Rowing as one of the most profitable pieces of strength equipment for PT studios and small group training environments.
Absolutely. The Rowing was designed specifically to optimize space and reduce the number of machines required in the strength area. Within a single isotonic machine, you get the functionality of:
– traditional rowing machine
– low row or low pulley
– wide-grip row
– unilateral row station
– scapular retraction machine
This ability to replace multiple gym machines allows the club to maximize value per square meter, reduce purchase and maintenance costs, and keep the training floor more organized and fluid.
For boutique gyms, hotels, corporate gyms and personal training studios, the Rowing becomes a strategic solution because it delivers many functions in minimal space while maintaining superior biomechanics compared to traditional fitness machines. For larger clubs, it becomes a premium upgrade that immediately elevates the perception of the strength area and makes it more modern and exclusive.
