The Rear Delt is engineered to definitively surpass the limitations of traditional reverse fly machines. While classic gym equipment forces the user into a fixed trajectory with only one grip option, the SP550 introduces independent, articulated arms, multiple grip options (vertical, horizontal, pivoting, fat grip) and a self-adjusting chest support that adapts to the user’s body. This combination offers a freedom of motion unmatched by conventional posterior deltoid machines.
The result is a natural, fluid and fully personalized exercise that allows each user to find the ideal trajectory for their shoulder, reducing joint stress and increasing targeted activation of the rear deltoid, middle trapezius and rhomboids. The Rear Delt supports bilateral, unilateral, alternating and oblique patterns, creating a truly complete MME (Multiple Movements of Exercise) system.
Commercially, this means offering a machine with a perceived value far superior to traditional isotonic equipment: more exercises, more comfort, better results and greater differentiation for the club.
The Rear Delt is a true signature machine for a club that wants to highlight its attention to biomechanics, posture and intelligent training. In a market where many gym machines look and feel the same, the Rear Delt stands out thanks to its multiplanar design, four grip options, independent arms, adaptive chest support and the wide range of variations made possible by the MME system.
Offering such an advanced machine communicates instantly to members: “Here you will find high-end strength equipment designed to help you train better and more safely.”
Specifically, the Rear Delt enables:
– advanced postural training
– impeccable activation of the posterior scapular chain
– training suitable even for users with rigidity or functional limitations
– high coaching value for PTs and premium programs
This ability to combine aesthetic effectiveness, postural correction and accessibility for all user categories makes the Rear Delt one of the most identity-defining machines for any club seeking true market differentiation.
The Rear Delt is a highly multifunctional machine: a single piece of equipment allows users to perform over 10 real exercises, covering the workload of 2 or 3 traditional machines. Thanks to the MME system, users can choose between different grips (vertical, horizontal, pivoting, fat grip), unilateral variations, converging and diverging angles, oblique trajectories and even bent-over versions to increase lat involvement.
What would normally require a rear delt machine, a reverse fly machine, a bent-over pulley, or a scapular-retraction device is concentrated into one unit. The economic advantage is immediate:
– lower investment
– less maintenance
– reduced footprint
– higher value per square meter
Combined with its advanced functions and ease of use, the Rear Delt appeals to a broader audience, increasing usage rates and operational efficiency within the club.
Absolutely. The Rear Delt is one of the most versatile machines in the advanced line. Its MME design enables classic rear delts, supinated variations, pivoting-grip ergonomic work, fat grip execution, 45-degree openings, unilateral patterns, bent-over raises, forearm-supported versions and even oblique rotational patterns.
This variety is not only a technical advantage — it is a huge commercial one. A machine that allows multiple variations:
– increases user time on the station
– creates curiosity and a premium perception
– enables PTs to sell advanced, corrective and differentiated programs
– enhances retention thanks to the natural, fluid feel of the movement
– multiplies the return on investment
Each variation becomes a tailored solution for a different user type: beginners, athletes, rehab clients, women, people with limited mobility or advanced trainees. The Rear Delt becomes a true “universal machine” for the scapular-posterior segment.
The Rear Delt is one of the finest postural machines for shoulder injury prevention and functional re-education. Its independent arms, wide grip selection and adaptive chest support allow precise modulation of load, range of motion and scapular angle — all essential elements in rehabilitation.
The machine provides excellent targeted work on:
– rear deltoid
– middle trapezius
– rhomboids
– external rotators
– scapular control
Thanks to its multiple execution options, users can choose between gentler, more guided versions (like the forearm-supported variation) and more functional global movements (such as fat-grip or bent-over options). This makes it ideal for individuals with:
– kyphosis
– protracted scapulae
– shoulder stiffness
– glenohumeral instability
– late-stage post-operative recovery
For a modern club, the Rear Delt becomes a cornerstone machine for preventive programs, postural protocols, PT studios and integrated physiotherapy settings.
