The Vertical Traction ROM is not a variation of the lat machine — it is a superior-category product designed to eliminate the historical limitations of traditional vertical pulling equipment. Standard lat machines suffer from the same recurring issues: a pull trajectory that compresses the shoulders, excessive torso freedom, lumbar compensation, uncontrolled range of motion, inexperienced users “pulling with the neck,” and real usage limited to a small portion of the membership base.
The SP650 overturns this scenario through three key elements: the ROM Limiter, a guided posture with chest block, and a smooth, physiological trajectory. The result is a movement that does not overload the shoulder, does not stress the cervical area, and allows immediate and clearly perceived dorsal activation.
From a business perspective, the advantage is significant: a machine that can be safely used by everyone (women, seniors, beginners, postural users, people with stiffness or lacking confidence) generates much more traffic, higher loyalty, and greater value per square meter compared to traditional lat machines used only by advanced users.
When a difficult exercise becomes accessible, the user base expands — and so does the business.
Traditional lat machines require constant supervision: posture correction, neck management, neutral spine, breathing cues, and range of motion control. Every error — and they are extremely common — requires instructor intervention.
The SP650 eliminates 70–80% of these corrections thanks to:
• the ROM Limiter, which automatically prevents hyperextension;
• guided posture that keeps torso, chest, and shoulders in the correct position;
• a physiological guided trajectory that reduces compensations;
• a stable support system that neutralizes dangerous movements.
In practice, instructors no longer have to “fix” users continuously.
The machine becomes self-teaching, solving technical issues on its own and allowing staff to focus on more profitable tasks (PT sales, consultations, premium services).
For the club, this means:
• fewer staff members needed during peak hours,
• less time wasted correcting basic technique,
• lower risk of errors and injuries.
A machine that self-regulates is a machine that saves money every single day.
Traditional lat machines do not guide posture: the user must “know how to keep their back.”
And the reality is that most members do not know how to do this.
This leads to:
• poor dorsal activation,
• cervical overload,
• lower back discomfort,
• the feeling of “not feeling the exercise.”
No results → motivation drops → retention drops.
The Vertical Traction ROM solves this automatically: the chest support and range control keep the body in the correct position, reduce compensations, and maximize muscular focus.
The outcome is immediate:
• users finally feel their back working properly,
• they experience no pain,
• results become more visible and faster.
And when users see results, they stay.
This is the fundamental fitness rule: retention is not created through discounts — it is created through biomechanics that deliver results.
In the corporate and business-wellness world, only one thing matters: zero risk.
Companies want fitness spaces that:
• are simple to use,
• do not require full-time instructors,
• prevent injuries entirely,
• communicate professionalism and modernity.
Traditional lat machines meet none of these criteria: they are technical, complex, easy to perform incorrectly, and carry high cervical and lumbar risks.
The SP650, on the other hand, offers:
• a guided movement that automatically protects the joints,
• a ROM Limiter that eliminates dangerous ranges,
• stable posture even for inexperienced users,
• zero operational complexity.
It is the perfect machine for:
• corporate gyms,
• hotels,
• residential fitness areas,
• condo gyms,
• unsupervised boutique spaces.
The SP650 allows companies to offer a premium, safe, low-risk fitness experience.
This is a major advantage: more safety → more usage → more perceived value in corporate wellness programs.
Productivity per square meter is what determines whether a machine is an investment or a cost.
A traditional lat machine:
• is used less frequently,
• is avoided by many users,
• requires assistance,
• generates little loyalty.
The Vertical Traction ROM does the opposite:
• it is used by a far wider base of members,
• it is used more frequently,
• it provides a more gratifying feel,
• it produces faster improvements (and therefore higher retention),
• it functions without constant staff intervention.
More usage means:
• more traffic around the machine,
• higher perceived quality of the strength area,
• more satisfied members renewing their memberships,
• more opportunities for PT upselling.
In other words, the SP650 generates more real value with the same physical footprint.
A square meter occupied by a generic machine is a cost.
A square meter occupied by the Vertical Traction ROM is an investment that pays back every day.
