Very few fitness enthusiasts nowadays have enough of a weight room with a few benches and dumbbells. Today’s customer is increasingly demanding, in search of novelty, wants to see the results of his or her training immediately and seeks constant confirmation to keep motivation and energy high.
Motivation and energy are exactly the two elements that keep people coming back to the gym, creating that feeling of pleasure and physical well-being that can only be achieved by training in a fun and satisfying way.
But all too often in the gym it happens that people, especially the less experienced, find themselves ‘left’ to their own devices, with a standardised card in their hand and willpower as their only means of training. Even more often, waiting times between exercises, overcrowded training rooms and distracted trainers make it very difficult, if not impossible, to successfully complete a workout.
All this can be avoided. Your gym can change by becoming fun, welcoming, motivating and effective. How? By introducing dynamic and interactive training systems that keep your clients involved and make the workout enjoyable and tailored to each individual’s desired results.
Here are 5 elements that will increase your gym’s customer loyalty
Make the work enjoyable
An intelligent gym contains clear and precise routes for each user, allowing them to focus on the sequence and objective of each workout in a simple and intuitive way. With TECA’s training circuits and protocols, it is easy to make the purpose of each workout understood and valued, defining its duration, the exercises included and the sequence in which they are to be performed.
The more targeted, clear and easy-to-implement the programmes are (such as the original CrossCircuits method developed by TECA), the more you will increase your users’ satisfaction and loyalty.
Sports training within everyone’s reach
Downtime can be a strong deterrent to working out in the gym. This is why we recommend short, high-intensity workouts that allow full-body work in a predefined time and bring the desired results through increased metabolic consumption both during and after the workout and the targeted effectiveness of the exercises.
Circuit training meets the demands of a fast but at the same time effective, fun and motivating workout. Training like a sportsman in less than an hour and less than 20 square metres of space is possible with our circuits.
A virtual trainer that sets the pace
Have you ever thought of organising your equipment in circuits to be performed in rotation, where each exercise lasts a certain amount of time? This solution, which TECA proposes with the Switching and ABSolute circuits and with many training protocols, allows you to use MARIO, a virtual trainer that dictates the times of the exercises and allows you to train small groups of people, up to 20 at the same time, keeping the attention of all participants and avoiding downtime and queues for the equipment, thus increasing the effectiveness of your workouts!
Standing workout: no more sitting, not even in the gym
It’s not because we are firmly against sedentariness, at least not only! Training in a standing position is much more effective because it allows you to do a total body workout in less than half the time required by a traditional workout, moving comfortably from one piece of equipment to the next, thanks to the times dictated by the Virtual Trainer, and achieving incredible results with 3 workouts a week in just a few months.
The benefits of circuit training are proven, both on an aesthetic level (fat reduction, body remodelling) and in terms of well-being and health (posture, balance, cardiovascular and muscular endurance).
With upright circuit training, the sessions are short and affordable and the results are visible: that’s why people return to the gym when Switching is on!
Focus on goals before starting a course
Last but not least, there is the absolute necessity to get close to the client and to fully understand what their desires, results and benefits are that they want to achieve through training. It is only by structuring an improvement plan together, with clear and precise goals, that a pact is forged that will keep him or her coming back to the gym day after day, motivated by the results, and always finding the time and energy to feel good and fit.
This is why a correct initial anamnesis will be the basis on which to develop the most suitable improvement path for each individual.
Never stop moving: both for the entrepreneur, who must always find ways to improve his fitness center and the range of services on offer, and for the customer, who wants to have fun in the gym and not get bored.
TECA fitness, your equipment manufacturer
Make your gym fun and dynamic with TECA systems:
