The Chest Press ROM is not a “better version” of a common machine — it’s a product that changes the rules entirely. Traditional chest presses have a major commercial limitation: they work well only for a portion of the club population. They tend to be rigid, aggressive on the shoulders, and typically appreciated only by experienced male users.
The Chest Press ROM overturns this model by combining guided movement, a ROM Limiter, pre-load assistance and dual grips, creating a fluid, protected and highly accessible motion. The result is simple: more people use it, more often, and with greater satisfaction.
For an entrepreneur, this translates directly into:
more traffic → higher perceived value → greater retention → more renewed memberships.
A traditional machine generates low, selective usage.
The Chest Press ROM generates broad usage: women, seniors, beginners, postural users, advanced lifters.
And any machine used by many people, many times per day, is a machine that produces revenue — not one that simply occupies space.
The first driver of profitability in a fitness club is obvious:
if a machine isn’t used, it doesn’t generate value.
The Chest Press ROM completely changes user behavior:
– those who fear shoulder pain use it because they feel protected;
– those who struggle with dumbbells or barbells find stability here;
– beginners immediately understand the correct trajectory;
– advanced users love the fluid motion and strong contraction.
This combination creates a clear effect:
the machine is never left unused.
And a machine that is never unused:
– increases the perceived quality of the strength area,
– reduces the need to buy additional equipment,
– justifies a higher membership price,
– enhances retention because “I train better and without pain here.”
The Chest Press ROM becomes a high-profitability-per-square-meter equipment — exactly what separates an efficient club from an inefficient one.
Hotels, corporate gyms and boutique facilities share the same challenge: they cannot rely on constant supervision and must minimize risk. Traditional chest presses expose users to potentially dangerous errors (overstretching, anterior shoulder collapse, loss of control at the end of the movement).
The ROM Limiter on the Chest Press ROM eliminates the issue at its root:
– prevents excessive range of motion,
– protects the shoulders during critical phases,
– maintains correct thoracic posture,
– avoids “dirty” movements even for inexperienced users.
For unsupervised facilities, this means:
– fewer incidents,
– fewer complaints,
– lower management costs,
– more safe usage even among fragile users.
And above all: a machine perceived as safe is a machine that users come back to more often.
More usage → higher perceived value → stronger business impact.
In today’s fitness market, most clubs look identical: same layout, same machines, same messaging. The only way to truly differentiate is by offering better experiences, not simply more equipment.
The Chest Press ROM is a machine that feels different from the very first rep.
A club that installs it sends two immediate signals:
1. “Here you’ll find high-end equipment, not generic solutions.”
2. “Here biomechanics matters, and your body is treated with respect.”
This impacts business in two concrete ways:
– it raises the premium perception of the strength area → enabling higher pricing;
– it amplifies internal word-of-mouth → more member sign-ups and stronger retention.
When a machine becomes “that famous chest press everyone talks about,” the club has already won.
And competitors cannot simply imitate it by buying a look-alike machine — because the feeling of the Chest Press ROM is truly unique.
The more a machine works only for athletes, the more it is a cost.
The more a machine works for everyone, the more it becomes a profitable investment.
The Chest Press ROM is designed to be inclusive:
– protects those with shoulder pain,
– supports users with thoracic stiffness,
– guides beginners with low motor control,
– reassures those afraid of making mistakes,
– allows safe training even in advanced post-rehab conditions.
For an investor, this means:
a larger user base → higher value per square meter → stronger economic return.
But there’s more.
Fragile users are those who require more coaching services:
– dedicated PT sessions
– postural programs
– shoulder-strengthening pathways
– reconditioning
– core & scapular health programs
A machine that enables all of this becomes a direct generator of additional revenue.
At the same time, it increases the club’s technical credibility, attracting more conscious and higher-spending members.
