Women’s fitness, why are traditional clubs not the best choice?

Among the many mistakes, the most serious is to open an old-fashioned fitness centre where you can accommodate and please just about everyone, from the teenager to the overweight woman who has never exercised, from the super-busy 40-year-old to the 60-year-old with postural problems. People with different needs, goals, interests and personal tastes, as many as possible, to make up the numbers and beat the clock.

One might go so far as to think that the more varied the source to draw from, the more members and profits will increase. But is this really the case?

If we take a look at the statistics concerning women and physical activity, the situation in Italy, as well as throughout Europe, is dramatic. The data from the most recent ISTAT yearbook leave little room for interpretation. Women are more sedentary than men: in fact, 39% of the female population does not do any kind of activity compared to their male counterparts (31%).

There is more. Only one in five women (22.11%) do physical activity on an ongoing basis, again less than men (29.7%, practically one in three).

The reasons for this disparity between women and men in terms of physical activity have multiple causes. First of all, women are still too busy with housework and do not manage to carve out time to take care of themselves. Added to this is the lack of adequate and targeted offers for women’s health and well-being needs.

Yet, fitness is a market full of opportunities and an almost unlimited source of income. Provided you have a solid understanding of this ever-changing industry.

The reason is simple. The needs of modern consumers are changing. That’s why being successful in fitness today means specialising as much as possible and putting targeted services on the plate for an audience that is certainly narrower but shares similar problems, goals and interests, as in this case the women’s fitness niche.

Women’s fitness has immense potential in terms of earnings if you have the right strategy to intercept an almost unlimited flow of users. Certainly, women-only gyms are nothing new, but to secure a significant slice of this market today, you need targeted proposals that meet all the health, beauty and wellness needs of female users.

Women’s fitness: open your own women-only gym with TECA

There are various solutions on the market, but of all of them the most complete, most accessible and capable of ensuring exceptional results is DONNA, a selective business model developed by TECA.

Let me tell you 5 reasons why you should revolutionise your gym idea and focus on women’s fitness with TECA.

1. Guaranteed results

2. Optimised time management

3. Zero discomfort and intimidation

4. Continuous stimulation and guaranteed results

5. Accessibility.

The TECA women’s gym: guaranteed results

Much more than a women’s gym, DONNA by TECA is a complete business model that includes specific cutting-edge equipment, exclusive furnishings and effective, tested training methods capable of responding to every woman’s problem: from global and localised slimming to toning the whole body or specific areas such as legs, buttocks, belly, arms.

Thanks to years of research in the field, with the specific equipment for women developed by TECA it is finally possible to sculpt and reshape parts of the body that hardly respond to traditional training: slimmer legs, higher buttocks, slimmer waistline, more toned arms.

The TECA women’s gym: time management optimised 

While having a lot of customers is a very desirable goal, having too many users can prove to be a double-edged sword. In an overcrowded gym, it becomes difficult to train to the best of one’s ability.

With the TECA women’s gym model, there is no longer any need to shuttle between the various machines or to disproportionately lengthen waiting times, as the entire session can be completed in a short time in a reserved space, allowing the woman to fit the workout perfectly into her daily routine.

Thanks to targeted protocols, training sessions last between 30 and 45 minutes, allowing women to reach the physical activity guidelines recommended by the World Health Organisation in just a few sessions.

The TECA women’s gym: no more discomfort and intimidation

A generalised gymnasium with users of all ages can make a novice or perhaps more shy woman feel uncomfortable and may feel judged or laughed at by others. Women need tailor-made environments where they feel comfortable to devote all their energy to training.

With TECA you can immediately create an entirely female environment, or a reserved corner in a more traditional gym, where every single woman can train with serenity, without worrying about being in the public eye.

The opportunity to socialise is a strong deterrent against sedentariness.

Women’s Hurdles, a recent European project created to increase women’s participation in physical activity, analysed the main obstacles that keep women away from exercise. Among many, it was found that sedentariness leads to isolation. This is why a women-only gym also becomes an important investment for society.

The TECA women’s gym: continuous stimulation and guaranteed results

One of the reasons why women stop training in the gym is the lack of stimulation. Often in traditional fitness centres, female exercisers are not provided with suitable training protocols and over time this results in one thing: boredom, which will inevitably increase the drop-out rate.

On the contrary, the special equipment developed by TECA for the female gym makes it possible to work on different problems in a targeted, fast and effective manner, keeping motivation and interest in training high.

In addition to the specific equipment, TECA’s women-only club model is enriched with specific paths and protocols to improve the health, fitness and well-being of female users.

The TECA women’s gym: accessibility

TECA equipment is accessible, intuitive and easy to use: zero adjustments and maximum workout performance, at any age and for any fitness level.

There’s so much more. You can customise your women’s gym to suit the space you have available. TECA has various solutions in store, from corners of 20 square metres with the Legs&Glutes system to a complete gym in 60 – 80 – 100 square metres with the Switching upright lipolytic circuit and other TECA systems. All designed to give you the most powerful, most complete and most efficient tool on the market today when it comes to women’s training

TECA fitness, your equipment manufacturer

For more information on the TECA women’s club, to create a women-only area in your gym, or to discover all our fitness products, contact us by phone on +39 085 903301, by email at info@tecafitness.com or come and visit us at our headquarters in Via Vestina 346, 65015 Montesilvano (PE) Italy.